3 January 2012, Helsinki – Finnair renews its visual look and service culture by introducing new uniforms last month for cabin crew created by renowned clothing, jewelry and home designer Ritva-Liisa Pohjalaninen.
The uniforms fulfill rigorous ergonomic and safety requirements while expressing a uniquely fresh and Nordic identity.
“With 10 destinations in Asia and more than 60 direct connections with the rest of Europe, for many Design Capital visitors their initial flight to Helsinki with Finnair will be their first experience of Finnish design,” says Jarkko Konttinen, Finnair’s Vice President of Brand & Marketing. “We look forward to giving them a great first impression. Helsinki really is emerging as a nexus of creativity and cultural exchange, at the heart of a New Silk Road between East and West that Finnair is proud to help build.”Finnair has been a cornerstone of Finland’s design heritage since the company’s founding in 1923, integrating design principles and the work of top Finnish designers in its cabin environment and service identity.
The overall service design has also begun renewal led by Finnair’s VP of Customer Experience Design and former cabin attendant, Kati Lehesmaa. She is managing a long-term shift in service culture called Peace of Mind.
“The work involves a lot of collaborative feedback from customers, employees and partners in order to create something new,” Lehesmaa explains. “Thinking about service from a design point of view enables us to put a quality, human experience first over mere process.”The World Design Capital is a project by the International Council of Societies of Industrial Design to celebrate and recognize the accomplishments of cities that have used design as a tool to reinvent themselves and improve social, cultural and economic life.”
Helsinki’s Design Capital year in 2012 will feature design-oriented events and experiences programmed both for local citizens and international visitors, intended to stimulate further discussion and awareness of the social role of design in everyday life. Turin, Italy (2008) and Seoul, Korea (2010) are the previous design capitals.
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