Indomie has appointed NewJeans as their Global Brand Ambassador. NewJeans is known for their modern, energetic and fresh musical style and visual aesthetics.
With a history of over 50 years and available in over 100 countries, Indomie has been ranked “The Most Chosen Instant Noodle Brand in the World” and “The Most Chosen Halal Instant Noodle Brand in the World” in the 2024 Kantar’s Brand Footprint Report. It has also been one of the “Top Three Most Chosen Food Brand in the World” for eight consecutive years.
The new “Oh My Good! It’s Indomie” global campaign aims to bring innovation and excitement, along with positive vibes that appeal to the younger generation around the world.
NewJeans members: Minji, Hanni, Danielle, Haerin, and Hyein greets Indomie Lovers worldwide in a video, where they express their excitement about the collaboration with Indomie and upcoming fun activities for this campaign.
The campaign will also run online. Follow #OhMyGoodItsIndomie on Youtube (@Indomieglobal), Instagram (@Indomiesg), and Facebook (Indomie Singapore). The advertising campaign kicks off with LED billboards at strategic locations, including Bugis Street, Chinatown Point, Orchard Gateway, The Star Vista, Queensway Shopping Centre, ERA APAC Centre, ESR BizPark, People’s Park Complex, starting from 8 November 2024.
“We are delighted to have NewJeans as the Global Brand Ambassador for Indomie. We are excited to be the first Southeast Asian brand to collaborate with them. NewJeans’ music and personality, which resonate not only with K-pop fans but also the broader audience, align perfectly with Indomie’s fun, energetic, and uplifting character. This is a major step for Indomie to expand our global market and stay relevant with the dynamic young generation.”
Axton Salim, Director of PT Indofood CBP Sukses Makmur Tbk (ICBP), the manufacturer of Indomie
