PHAR Partnerships Appointed as AirAsia’s Exclusive Media Sales Agency

8 April 2011, Malaysia – International media and sponsorship agency PHAR Partnerships has been appointed by AirAsia to be their exclusive media and sponsorship sales agency.

PHAR Partnerships will represent AirAsia to sell advertising space on its print, online and ambient media assets in this multi-year deal.   PHAR Partnerships will tailor targeted advertising packages and creative marketing opportunities with AirAsia for advertisers utilising the mobile applications, in-flight magazine Travel 3Sixty, database marketing, AirAsia’s new-to-market Destination Guide, AirAsia.com and www.mobile.airasia.com.

PHAR Partnerships was founded by CEO Marcus Wight and MD Nick Lockwood at the beginning of 2011, with offices in the UK, Singapore and Malaysia.  Within its first few months, PHAR Partnerships already work with AirAsia, the Tune Group, Eden, David Lloyd Leisure, Library of Birmingham and British Champion Series.

Related articles

• AirAsia and Expedia Equal Share Joint Venture To Revolutionise Online Travel (superadrianme.com)
• Asia Gets New iPhone Ad Formats from Yahoo! (superadrianme.com)
• AirAsia Flies the Singapore – Chiang Mai route (superadrianme.com)
• No More Hassle in LCCT with AirAsia’s Fly-Thru (superadrianme.com)
• AirAsia Net Profit Soars and Breaks Billion-Ringgit Profit Barrier (superadrianme.com)

Adrian Editor

Adrian Eugene Seet, editor of SUPERADRIANME.com, has long shared his passion for travel, destinations, and air travel. His childhood love for exploration has evolved into a thriving career, with his engaging content inspiring others to discover new cultures. Taiwan is his new-found favourite destination, and he dreams of visiting the Andes. Adrian's work is driven by his curiosity for travel trends and a commitment to lifelong learning.

See Full Bio