Guide to choosing a new Sony Cyber-shot Digital Camera

March 2011, Singapore – Last month, Sony South East Asia announced twelve new Cyber-shot Digital Cameras at the Sony: Inspiring Innovation event.   With such a wide range of cameras and models, many people usually get confused.    Do not be intimidated by the overwhelming choices of Cyber-shot cameras available. We are here to help you choose the right camera that suits you best.

Sony Cyber-shot cameras are categorized into 5 series designed for specific consumer groups. Here are some pointers when choosing a Sony Cyber-shot camera:

• T Series : “Stand out from the crowd with Style”, stylish, slim and made for the cool & hip crowd
• W Series : “Exciting features for every occasion” slim and practical model
• H Series : “High performance with incredible imaging quality”, longer zoom range, better lens for image clarity, great flexibility. With some functions similar to that of a DSLR less interchangeable lenses, this will be a great choice
• S Series : “Compact, easy to use and affordable” for those who just need a point & shoot camera at affordable prices
• J series : This brand new series boasts an “Easy to share” capability with built-in memory and USB connector
• Models with an “X” such as the HX9v, WX7 or TX10 indicate that they are using Sony’s “Exmor R” CMOS sensors.  This sensor provides a faster image processing 10 frames per second  (fps), excellent lowlight performance and FULL HD video recording at 1080 pixel and 60 fps

 

Cyber-Shot^® DSC-HX7V

• 16.2- megapixel “Exmor R” CMOS sensor for fast capture with up to 10fps at full resolution and exceptional low-light performance
• 25mm Sony G lens with 10x optical zoom in a compact camera body
• 3D Still Image™ mode for taking 3D still images and 3D Sweep Panorama
• Full HD AVCHD video recording (1080@60i) with Dual Recording Technology for taking still images during video capture
• GPS and Compass record shot location and direction
• 3″ XtraFine LCD display
• Available in Black, White, Red and Gold, price TBC

Cyber-Shot^® DSC-HX9V

• 16.2- megapixel “Exmor R” CMOS sensor for fast capture with up to 10fps at full resolution and exceptional low-light performance
• 24mm Sony G lens with 16x optical zoom in a compact camera body
• 3D Still Image™ mode for taking 3D still images and 3D Sweep Panorama
• Full HD AVCHD video recording (1080@60i) with Dual Recording Technology for taking still images during video capture
• GPS and Compass record shot location and direction
• 3″ XtraFine LCD display
• Available in Black and Gold, price TBC

Cyber-Shot^® DSC-H70

• 16.1- megapixel CCD sensor
• 25mm Sony G lens with 10x optical zoom in a compact camera body
• Sweep Panorama mode
• HD video recording (720p)
• 3″ Clear Photo LCD display
• Available in Black, Red and Silver, price TBC

Cyber-Shot^® DSC-TX100V

• 16.2- megapixel “Exmor R” CMOS sensor for fast capture with up to 10fps at full resolution and exceptional low-light performance
• 25mm Carl Zeiss lens with 4x optical zoom
• 3D Still Image™ mode for taking 3D still images and 3D Sweep Panorama
• Full HD AVCHD video recording (1080@60i) with Dual Recording Technology for taking still images during video capture
• GPS and Compass record shot location and direction
• 3.5″ OLED display with TruBlack technology
• Available in Black, Red, Silver and Gold, price TBC

Cyber-Shot^® DSC-TX10

• Waterproof, Dustproof, Shockproof and Freezeproof
• 16.2- megapixel “Exmor R” CMOS sensor for fast capture with up to 10fps at full resolution and exceptional low-light performance
• 25mm Carl Zeiss lens with 4x optical zoom
• 3D Still Image™ mode for taking 3D still images and 3D Sweep Panorama
• Full HD AVCHD video recording (1080@60i) with Dual Recording Technology for taking still images during video capture
• 3″ XtraFine LCD display
• Available in Black, Green, Blue, Pink and Silver, price TBC

Cyber-Shot^® DSC-T110

• 16.1- megapixel CCD sensor
• 25mm Carl Zeiss lens with 4x optical zoom
• Sweep Panorama mode
• HD video recording (720p)
• 3″ LCD display
• Available in Black, Red, Violet, Pink and Silver at S$369

Cyber-Shot^® DSC-WX7

• 16.2- megapixel “Exmor R” CMOS sensor for fast capture with up to 10fps at full resolution and exceptional low-light performance
• 25mm Carl Zeiss lens with 5x optical zoom
• 3D Still Image™ mode for taking 3D still images and 3D Sweep Panorama
• Full HD AVCHD video recording (1080@60i) with Dual Recording Technology for taking still images during video capture
• 2.8″ Clear Photo LCD display
• Available in Black, White, Violet, Pink and Silver at S$399

Cyber-Shot^® DSC-W570

• 16.1- megapixel CCD sensor
• 25mm Carl Zeiss lens with 5x optical zoom
• Sweep Panorama mode
• HD video recording (720p)
• 2.7″ Clear Photo LCD display
• Available in Black, Violet, Pink, Gold and Silver at S$329

Cyber-Shot^® DSC-W530

• 14.1- megapixel CCD sensor
• 26mm Carl Zeiss lens with 4x optical zoom
• Sweep Panorama mode
• VGA video recording (480p)
• 2.7″ Clear Photo LCD display
• Available in Black, Pink, Blue and Green at S$259

Cyber-Shot^® DSC-W510

• 12.1- megapixel CCD sensor
• 26mm Sony lens with 4x optical zoom
• Sweep Panorama mode
• VGA video recording (480p)
• 2.7″ Clear Photo LCD display
• Available in Black, Pink, Blue and Green at S$199

Cyber-Shot^® DSC-S3000

• 10.1- megapixel CCD sensor
• 28mm Sony lens with 4x optical zoom
• Sweep Panorama mode
• VGA video recording (480p)
• 2.7″ Clear Photo LCD display
• Available in Black and Silver, price TBC

Cyber-Shot^® DSC-J10

• 16.1- megapixel CCD sensor
• 4GB internal memory
• 25mm lens with 4x optical zoom
• Sweep Panorama mode
• VGA video recording (480p)
• 2.7″ Clear Photo LCD display
• Built in USB connector
• Available in Black, White, Orange, Red and Blue at S$299

 

These cameras would be launched to market in 2011. Those models without pricing are not available at time of publishing.