Singaporean singer-songwriter Nathan Hartono has unveiled the official music video of his latest single “Infinity” released two months ago.
The music video features Nathan playing various bigger-than-life TV characters in their best caricature forms, all coming together in an exuberant swirl soundtracked by the chaotic sonic energy of the song.
Says Nathan, “’Infinity’ is a song I wrote about my depressive states, and how sometimes it feels like there is no beginning and no end – just a wash of sadness that stretches endlessly. I start to disconnect, distract myself with absolutely anything but the problem, and life starts to feel less like life.”
He adds “I thought it’d be interesting to show a character falling deeper and deeper down this hole of distractions. So much so that the distinction between real life and fantasy become blurred – almost meaningless. I built the world around things that I grew up watching on TV. The comfort food of my TV diet, nature documentaries, cooking shows, professional wrestling…These things that provided me comfort and shelter from a world I was not ready for. But at the heart of the video is a silliness that we tried to keep, despite the dark subject matter. Sometimes depression doesn’t make sense. All of it can be quite absurd, really.”
Nathan helms the behind-the-scenes credits as director, producer, storyboarding and wardrobe duties. Nathan shares “a personal touch felt required for such a personal feeling. (Being hands-on), I feel a lot more accountable for (my own creative output). If it sucks, I have a very short list of people to blame (i.e.: me, ha-ha!) and I kind of like that,” explains Nathan. “I also enjoy the test of trying different hats. It helps me understand other people’s jobs better and have a deeper appreciation for the craft of every single role involved.”
