A proud Serguei Beloussov, Acronis CEO, loves to remind his audiences.
The data back-up company, a world leader in its field, was indeed created here, in Singapore, in 2003. The company has its headquarters, international operations and Asian data centre in Singapore.
Beloussov is a larger than life entrepreneur, in the vein of Steve Jobs, Bill Gates, Elon Musk.
For an IT company specialising in data back-up and recovery, Formula 1 is the perfect promotional vehicle. Save your data at the speed of light seems to be the message.
Acronis has partnered with Toro Rosso who acts as Red Bull’s junior team, though the two companies insist that they are separate entities. (Toro Rosso means Red Bull in Italian and both are owned by Red Bull GmbH drink company.)
Young drivers usually start at Toro Rosso, before being promoted to the flagship team Red Bull, like four p-time world champion Sebastian Vettel.
But sometimes, it is the other way round…such as happened with 22 year old Russian driver Daniil Kvyat. After only 4 Grand Prix, he had to return to the junior team and swap seats with F1 prodigy Max Verstappen.
A great move from Red Bull/Toro Rosso, Verstappen immediately won his first Grand Prix in Spain with his new team. Youngest driver to ever enter Formula 1, youngest driver to win a Grand Prix.
This week at Acronis Suntec headquarters, Beloussov was receiving his Asian partners and clients for a mesmerizing presentation of the future of the digital world.
The 2 Toro Rosso drivers Carlos Sainz Jr (son of Spanish rally legend winner) and Daniil Kvyat were there, and the young Russian didn’t seem too affected by his demotion.
Article by JF Susbielle, an avid Formula 1 Fan.
