Social Landmarks Determined by Facebook Check Ins

21 June 2012, Singapore – Do you check in on-line? As a result of Facebook users checking-in online wherever they are, Facebook recently released infographics on the most social landmarks in 25 cities worldwide . Among the number 1 ranked landmarks across the 25 cities, there are

7 sports stadiums/arenas
6 public areas such as squares/avenues/parks and gardens
2 amusement parks
2 concert arenas
2 shopping-related such as shopping centres/malls

Some other interesting findings include:

Shopping is popular internationally with malls and outdoor markets within the top 10 landmarks for 19 of 25 cities.
Amusement Parks such as Johannesburg’s Gold Reef City, Moscow’s Gorky Park, Copenhagen’s Tivoli Gardens and Seouls Lotte Worlds or Singapore’s Universal Studios were among the top 10 places to check-in
Restaurants such as Hard Rock Cafes in Buenos Aires, Delhi and Barcelona or TGI Fridays in Norway and Bella Paulista Casa de Paes in Sao Paulo were favourites
Warmer climate cities had more check-ins to outdoor spots e.g. St. Kilda Beach in Melbourne and Wynyard Quarter Wharf in Auckland.
Colder climate cities had more check-ins at concert halls or bars. Six of Moscow’s 10 most popular spots were bars and clubs.

Summer Trends from Facebook Check In data

Music Festival appear as top summer check-ins: Glastonbury and Lollapalooza
Sports venues ranked high in the US, with Los Angeles, Chicago and San Francisco each featuring stadiums or arenas in their top 10
Baseball was popular in Tokyo where the Tokyo Dome won out whilst other cities saw popularity in soccer, rugby and cricket venues