24 November 2011, Seoul – PRADA and LG Electronics will continue their partnership and jointly develop the next PRADA Phone for launch in early 2012. This exclusive partnership first began in 2006 where two smartphones that focused on design and packaging were introduced in 2007 and 2008.
The PRADA phone by LG 1.0 sold over one million units. It combined high-end technology with a design embodying superior style. It is also part of a permanent collection on display in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.
The 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.
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