24 September 2011, Singapore – Swissôtel Hotels and Resorts recently launched a new exclusive loyalty programme Swissôtel Circle to reward loyal guests with preferential treatment and special privileges.
There are three alpine-inspired tiers which make reference to the brand’s Swiss origin and are expressions from Romansh, the fourth official language in Switzerland and language of the craggy eastern Alps – a region where Swiss tourism was born. The look and feel of this new loyalty programme uses Swiss themed papercut circles underlining Swissôtel’s roots which was imported to Switzerland from Asia in the 17th century.
Inizia
Qualifier: Stay five nights in one or more of Swissôtel properties.
Benefits: Personalised room preferences, priority waitlist status, complimentary access to spa and sport facilities as well as Advantage Awards, which you may exchange for free upgrade, breakfast or internet access.
Eleva
Qualifier: Stay 20 nights within a 12 month period
Benefits: free breakfast, Executive lounge access, free internet, 48-hours guaranteed room availability as well as Premier Awards, which can be exchanged for complimentary room nights of dinner for two.
Membership is subject to renewal every 24 months
Zenit
Qualifier: 60 nights in two or more Swissôtel Hotels and Resorts within one year.
Benefits: Free upgrades, invitations to Swissôtel Circle events, a partner card providing the same status and benefits to their spouse, 48-hour guaranteed room availability without black-out dates as well as Zenit Awards, which can be exchanged for free weekends away in Suite accommodations.
Membership is subject to renewal every 24 months.
For more information, visit www.swissotelcircle.com
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