Singaporeans came up tops in Southeast Asia in a MasterCard survey with 78% of the participants surveyed responding that they have travelled for international leisure trips in the past 12 months. Other seasoned travellers included Hong Kong and Thailand.
The outlook for leisure travel remains strong while regional destinations remain popular for Singaporeans. Some 40% of Singaporeans surveyed intend to travel to Australia, while 37% intend to travel to Japan and 37% to Thailand.
Consumers that have travelled internationally for leisure in the past 12 months:
1H2013 | 2H2012 | |
Singapore | 78% | 84% |
Hong Kong | 79% | 83% |
Thailand | 67% | 53% |
China | 59% | 74% |
Singaporean consumers’ preferred mode of transport for leisure trips in the past 12 months:
1H2013 | 2H2012 | |
Budget carrier | 66% | 64% |
Non-budget carrier | 58% | 64% |
Car | 33% | 31% |
Top 3 international destinations Singaporean consumers intend to travel to in the next 12 months
1H2013 | 2H2012 | |
1 | Australia – 40% | Australia – 42% |
2 | Japan – 37% | Hong Kong – 39% |
3 | Thailand – 37% | Japan – 37% |
Top 3 desirable city destinations (around the world) for Singapore consumers
1H2013 | 2H2012 | |
1 | Paris | London |
2 | Japan | Paris |
3 | London | New York |
Top 3 desirable city destinations (in Asia) for Singapore consumers
1H2013 | 2H2012 | |
1 | Tokyo | Japan |
2 | Japan | Tokyo |
3 | Dubai | Dubai |