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Singaporeans Most Well Travelled in Southeast Asia – MasterCard Survey

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Singaporeans came up tops in Southeast Asia in a MasterCard survey with 78% of the participants surveyed responding that they have travelled for international leisure trips in the past 12 months. Other seasoned travellers included Hong Kong and Thailand.

The outlook for leisure travel remains strong while regional destinations remain popular for Singaporeans.  Some 40% of Singaporeans surveyed intend to travel to Australia, while 37% intend to travel to Japan and 37% to Thailand.

 

Consumers that have travelled internationally for leisure in the past 12 months:

 

1H2013 2H2012
Singapore 78% 84%
Hong Kong 79% 83%
Thailand 67% 53%
China 59% 74%

 

Singaporean consumers’ preferred mode of transport for leisure trips in the past 12 months:

 

1H2013 2H2012
Budget carrier 66% 64%
Non-budget carrier 58% 64%
Car 33% 31%

 

Top 3 international destinations Singaporean consumers intend to travel to in the next 12 months

 

  1H2013 2H2012
1 Australia – 40% Australia – 42%
2 Japan – 37% Hong Kong – 39%
3 Thailand – 37% Japan – 37%

 

Top 3 desirable city destinations (around the world) for Singapore consumers

 

  1H2013 2H2012
1 Paris London
2 Japan Paris
3 London New York

 

Top 3 desirable city destinations (in Asia) for Singapore consumers

 

  1H2013 2H2012
1 Tokyo Japan
2 Japan Tokyo
3 Dubai Dubai

 

author avatar
Adrian Editor
Adrian Eugene Seet, editor of SUPERADRIANME.com, has long shared his passion for travel, destinations, and air travel. His childhood love for exploration has evolved into a thriving career, with his engaging content inspiring others to discover new cultures. Taiwan is his new-found favourite destination, and he dreams of visiting the Andes. Adrian's work is driven by his curiosity for travel trends and a commitment to lifelong learning.

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