Delta Air Lines has teamed up with New York based designer Zac Posen for its new uniforms for flight attendants and airport customer service agents that are expected to launch in early 2018.
The U.S. airline hopes to create a timeless, fashionable and functional new collection. Zac’s fresh and innovative designs of modern American glamour pairs well with Delta’s brand attributes. His designs are favoured from the White House to the red carpet in Hollywood.
Zac Posen will be collaborating with Delta employees to understand their wants and needs for the new creation over the next few months. The prototypes will undergo intensive wear testing to ensure functionality and fit before the final collection is produced.
The new uniform programme is part of the airline’s larger brand transformation and investment as Delta works to ensure its thoughtful, reliable and innovative brand attributes imbue all areas of the customer experience, including airport facilities, technology and global products and services.
