23 June 2012, Singapore – If you are trying to reduce the carbon footprint and am into car pooling, then you’ll be delighted to know that a new Smartphone application Split-It! will be launched for you to share and book taxis and split the fare on the go.
Developed by Singaporean company Kind Capital Pte Ltd, the found of the company, 29 year old ex banker Winnie Tang shared that when she was still in the corporate world of banking in the Central Business District, she always had problems with getting a taxi especially during peak hours and seeing taxis with single passengers, she thought ‘if only we could share that cab’.
Split-It! lets you use the platform to find other commuters traveling from the same neighbourhood and in the same direction. To use this service, login to the application and submit a search request that will then search through Split-It!’s membership base. After finding a group of two to four commuters, the application will inform the members of their matches where they can then use the in-application booking link to a taxi company application to book the cab. To use the service, Split-It! is linked to your Facebook account for basic security purposes.
For this service to work, there needs to be critical mass so that there are enough members using the service to share the cab service.
There is a monthly membership fee of between S$10 to S$30 a month or on a pay-per-use basis to book a shared taxi. The app is free to download for now and membership will be free till the end of the trial period. Visit www.split-it.sg for more information.
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The marketing text keeps touting 10,000 users as their goal. This reflects plain poor business modeling. The population of Singapore now is 5 million. 10,000 is 0.2 percent. What are the chances that out of 10,000 users, at any moment, there will be someone who is looking for a taxi, is in your vicinity, and whose destination intersects yours?
Not to mention there are 2 main reasons why people take taxi: 1) In a hurry. 2) Company paying. Both of which precludes the need for this app.
The app itself is generic looking and has several usability problems. But marketeers insist it is superbly designed.
For all the self-praise from the founders, they don’t come across as particularly smart.
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