SingTel Acquires HungryGoWhere for S$12 million

22 May 2012, Singapore – Singapore food website HungryGoWhere owners GTW Holdings Pte Ltd will merge with inSing.com as part of an acquisition agreement between Singapore Telecommunications Limited and GTW. SingTel will pay GTW S$12 million for this acquisition. GTW’s founders here in Singapore will continue to play an important role in expanding SingTel’s hyper-local services here and internationally.

This acquisition will benefit an audience of two million customers making the merger the largest food and lifestyle audience in Singapore serving over 70% of the visitors who rely on mobile and online means for food and restaurant advice.

HungryGoWhere recently developed and launched the TableDB Reservation Platform that allows restauranteurs to take reservations on tablet solutions, hence improving their in-house productivity. This together with inSing.com will provide the most comprehensive, end-to-end food listing and reservation business in Singapore, claims SingTel.

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Adrian Eugene Seet, editor of SUPERADRIANME.com, has long shared his passion for travel, destinations, and air travel. His childhood love for exploration has evolved into a thriving career, with his engaging content inspiring others to discover new cultures. Taiwan is his new-found favourite destination, and he dreams of visiting the Andes. Adrian's work is driven by his curiosity for travel trends and a commitment to lifelong learning.

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