11 May 2012, Singapore – adidas Originals launched their latest “all Originals, Leave a Legacy” campaign on Facebook yesterday followed by a series of in-store activations starting 19 May till 24 June 2012. This new campaign celebrates the brand’s iconic and classic styles such as the adidas Superstar, Firebird track top, adistar racer and the trefoil tee.
Showcase your unique street looks on the adidas Singapore Facebook page or at certain in-store locations in the months of May and June. Take a shot of yourself and upload it on the Facebook page via the “Leave a Legacy” Facebook application. Photo stages will be set up at certain adidas stores. You could pick up quirky street props and street scenes while a photographer will be present to capture your quirky shots.
These photos will be uploaded onto the adidas Originals Facebook page where netizens can vote and determine who has the most original street style.
The top 20 most popular looks will get a S$1,000 adidas voucher each.
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