8 February 2012, Singapore – Select Starwood Preferred Guest elite members will be able to check in and out at all Starwood hotels and resorts ’round the clock’ with the new Your24 benefit announced earlier.
Hotel check-ins are often from 3pm onwards. Starwood hopes to reward its most frequent travelers flexibility and better control of their check-in and checkout times.
If you check in at 11pm, you don’t have to check out till 11pm then next day. This means you enjoy the full 24 hours for your stay.
Platinum SPG members who spend 75 or more eligible nights at Starwood hotels can request Your24 service.
“We’re constantly striving to make travel as personalised as possible for Starwood Preferred Guest Members, and that means fresh thinking around long-standing industry practices,” said Mark Vondrasek, Senior Vice President for Distribution, Loyalty & Partnership Marketing at Starwood. “Your24 reflects very clearly that the preferences of our guests drive how we do business, and that’s another reason why Starwood and SPG have earned such intense loyalty with global travellers.”
Your24 is part of a suite of new elite benefits launching March 1, 2012. With the new SPG enhancements, you will get benefits such as confirmable 24-hour check-in, the addition of lifetime status, access to a dedicated Starwood ambassador, confirmable upgrades and free breakfast.
Elite membership in Starwood Preferred Guest has doubled over the past five years with a 60% increase in spending compared to five years ago.
