20 January 2012, Singapore – If you still listen to your music from CDs, an easier way to adopt digital music has just be launched across Singapore, Australia and Canada today, a month after launching across the USA, UK, Ireland, France, Germany, Italy, Spain, Austria, Belgium, Denmark, Finland, Luxembourg, The Netherlands, Norway, Sweden, Switzerland and New Zealand. rara.com takes on Sportify and iTunes.
With access to over 10 million ad-free tracks, rara.com lets you access this at S$0.99 per month for the first three months in Singapore, A$0.99 for Australia and C$0.99 for Canada.
In a commissioned research of a sample size of 1000 adults, at least 70% have not bought a digital music track in the past six months and 60% have never experienced any form of digital music. rara.com hopes to reach this market.
Features
- Simple and beautiful user interface. No need to navigate and manage lists of digital media files
- Wide selection of expertly curated music channels to suit your every mood at the touch of a button. Music is played online and is as easy as switching your radio or CD player
- Share your music through Facebook and other social networks
- International licensing agreements have been secured with Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group. Publishers and collection societies have also licensed this service internationally with digital cloud service provider Omnifone to create a catalogue of over 10 million tracks for rara.com users to enjoy.
rara.com expects to double its global footprint by end 2012.
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