NIKE+ FuelBand Measuring Movement

20 January 2012, Singapore – Nike+ FuelBand is a new metric to measure movement that will change the way we work out.   This wristband tracks and measures everyday movement to motivate and inspire people to be more active.  It captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will be the ultimate measure of your athletic activity.  NikeFuel, unlike calorie counts which vary base on someone’s gender and body type, is a normalised score that awards equal points for the same activity regardless of physical makeup.

The more you move, the more NikeFuel you earn, be it while playing basketball, dancing, throwing a frisbee or going for a run.   The FuelBand syncs with the Nike+ website through a built-in USB or wireless through Bluetooth to a free iPhone app to record activity and track progress every day.  The app interface also provides encouragement and motivation as goals are achieved.

 

Availability

The Nike+ FuelBand is not available in Singapore yet and only at nikestore.com in the US.

 

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