7 October 2011, Singapore – On 29 September, 2011, Robinsons and SingTel Mio launched “Prime Time Fall Fashion” at the newly opened Avalon with a fashion show.
The two companies have collaborated to air a fascinating storyline of its own with staggered line-ups dedicated to exhilarating prime time fashion. Shoppers will be encouraged to showcase their flair for style as they re-create looks from hit US television series with Robinsons apparel and merchandise.
mio TV’s 2011 Season Pass titles are set to fire up TV screens and bring on some serious fashion-envy with returning series such as Desperate Housewives, Gossip Girl, Vampire Diaries, as well as brand new ones such as American Horror Story, Person of Interest and Steven Speilberg’s Terra Nova. Subscribers get to watch these episodes as soon as 24 hours after their US telecast.
Yours Fashionably, Robinsons was the first of a number of initiatives launched from 22 September to 29 September, where S$50 Robinson Gift Cards were presented to shoppers who spent a minimum of S$250.
Look out for some of the line ups:
Look Fabulous and Win – 22 September – 9 October at all Robinsons Fashion departments – Spend a minimum of S$250 on ladies fashion brands, then snap a photo of the glammed-up looks to win attractive prizes.
Smoky Fall Make Over – 22 September – 9 October at all Robinsons Fashion departments – Get a complimentary makeover in the latest Fall colours with a minimum nett spend of S$250
Play Hook in New York – 22 September – 9 October at all Robinsons Fashion departments – Spend S$100 and play this game where a lucky winner and guest will be flown on business class for a 5D/4N stay at W Hotel in Times Square, New York.
Fashion Police in Action – 1 October at Raffles City – Be spotted in your most stylish by Robinson’s fashion police and win S$50 Robinsons shopping voucher.
Robinsons Marina Bay Sands made its debut last month with two lifestyle concept boutiques. Click here to read our coverage of the opening.
Check out the photos from the fashion show held at Avalon.
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